News & Updates
August 8, 2020
Negative Keywords: What They Are and How to Find Them
Google Ads allow you to target potential customers with the goal of bringing them to your website and converting them. To be successful with your Google Ads however, you need to understand the best keywords to target. Although you might have selected the keywords you want to trigger your ads, have you selected your negative keywords? Below we will dive into the basics of negative keywords and how to correctly use them.
February 5, 2020
Guide to Google Ads Keyword Match Types (Updated 2020)
When it comes to Google Ads, the list of decisions you will have to make when setting up your account will be a mile long. While budget, bidding and type of ads might be top of mind, keyword match types may not be.
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March 15, 2019
How to Optimize Your Google My Business Page
Here’s a stat for you on the power of local search results. A recent study by comScore & Neustar found searchers believed local search results are over 2.5 times more trustworthy as natural and paid search results. Additionally, with the local intent of their search, they found local results 3 times more relevant.
This perception of relevance and trust is a free tool at your disposal. Your business too can display on local search results by setting up a Google My Business page.
Read MoreFebruary 15, 2019
Link Google Ads to Google Analytics: How and Why to Do It
As robust as a platform as Google Ads is, it doesn’t track everything, or give you the whole picture of your online marketing efforts. Google Analytics on the other hand, does.