About

Gravely & Pearson is a business law firm with offices in Austin, Dallas, Houston, and San Antonio, Texas. Since 2003, they have specialized in construction law, insurance recovery, employment law, and intellectual property law.

Challenge

Gravely & Pearson reached out after landing a huge insurance case and wanted to capture as much exposure from the news as possible. Being used to advertising via traditional channels including Billboards and Radio Ads Gravely & Pearson needed a partner that could help guide them through marketing online for the first time.

Solution

Gravely & Pearson created a press release and I optimized it before distributing it across the major PR Wire Services. I then rewrote and formatted the press release to live on the news portion of their website. In addition to gaining exposure for their case I implemented SEO best practices including:

• Researching keywords their clients would use to find their practice
• Optimizing their website for Local Search
• Claiming and optimizing their Google My Business and Bing Local Profiles
• Creating Local Business Listings for their four locations (Austin, Dallas, Houston, and San Antonio)
• Optimizing their news articles before posting them to their site
• Optimizing their attorney pages for their attorney’s names
• Earning backlinks by reaching out to local news outlets and other lawyers

Results

As a result, organic traffic was up 76.71% over the previous period, and leads increased 150%.

The orange line is their organic traffic before they started. The blue line is their traffic after the first 4 months of working with me.

Besides organic traffic increasing, their site engagement increased, which shows the traffic being driven to the site was quality traffic: